Over the years, minerals have been formulators’ afterthoughts. They are affordable, predictable, and usually rarely the ‘stars’ of a finished product. Cypress Systems has unveiled the first-ever premium ingredient line of pure, fully reacted chelated minerals called TheCHELATES. “Created with patented chelated technology, TheCHELATES is superior to other more problematic chelated minerals because they are not diluted, blended, or buffered with inorganic minerals. No inorganic buffers means superior absorption,” explained Paul Willis, Cypress Systems CEO. “They also do not contain maltodextrin and will not cause the undesirable side effects typically associated with minerals.”
The company has a long history of setting the standards for credibility and trust in the dietary supplements, food, and beverage industries by ensuring that all its ingredients are scientifically validated, safe, pure, and bioavailable before being sold to consumers. According to Willis, “Our reputation is at stake, and our customers expect high-quality ingredients that are backed by science. We would not be launching TheCHELATES unless we were confident that they are the purest and most efficacious minerals available.”
Scientifically tested and proven, TheCHELATES are minerals as close to nature’s natural food form as possible. “Having premium minerals in the right dose, backed by gold-standard research, can be a distinct competitive advantage,” stated Willis. “We are providing formulators with endless possibilities instead of the typical limitations associated with chelated minerals,” he added.
