INS Farms, a vertically intergraded and science-based ingredient company, has announced the launch of Organic Green Elderberry, a 100% whole fruit elderberry powder standardized for proven polyphenols and anthocyanins. It is the first product of its kind and contains all parts of the fruit as it is found in nature. Unlike other powders that comprise only elderberry juice, Green Elderberry has the berry skins, juice, and seeds. This aspect provides natural fiber and other valuable nutrients contained in the whole berry.
“We call it Green Elderberry because it’s harvested straight from the fields and crafted using a clean and green manufacturing technique, free of additives, chemicals, food dyes, fillers, or preservatives,” explained Devon Bennett, Co-Owner of INS Farms. “It’s made with a unique, proprietary drying and milling process, using low temperatures to maintain natural integrity and the bioactives of the fruit,” he added.
The company safeguards quality ingredients through strict third-party testing. In this regard, Green Elderberry is Non-GMO-certified, vegan, and tested under the purity IQ certification program for authenticity. Additionally, the powder is polyphenol fingerprinted for identification. These outcomes offer brand marketers 100% confidence that their Green Elderberry value-added product will meet identity label claims.
The product is an excellent source of antioxidants that have been tested and standardized for guaranteed potency. As such, Organic Green Elderberry is ideal for encapsulation, tableting, smoothie powders, gummies, and other uses. It is an extension of INS Farms’ elderberry juice powders, including ElderMune and BerryShield, 100% water-soluble products.
“Brand marketers now have the opportunity to blend whole fruit elderberry powder (Green Elderberry) with either purified elderberry extract or juice powders to create a full-spectrum consumer product,” said Bennett. All-natural ingredients like organic Green Elderberry give consumers more choices as they take their new-found pandemic-era knowledge about elderberry and apply it to their daily health regimens. According to Bennet, “We’ve seen elderberry products fly off store shelves, and expect the demand to continue, setting the stage for exciting opportunities and new elderberry supplements.”
