Sustainability has become an indispensable brand element embraced by consumers and includes the promotion of ethnic farming, naturalness, and organic grades. Puredia’s SeaBerry® meets the commonly seen requirements and further extends the company’s social responsibility by restoring greens to the sandy desert of Tibet.
Decades ago, the Luntse River Valley in Tibet used to be covered with sand. Situated at over 3,800 meters above sea level with cold and dry weather, barely any trees could survive in such a harsh environment. In fact, planting a tree there was regarded by the locals as more complex than raising a child.
Yet, sea buckthorn nourishes the farmland and has reached more than 110,000 acres bringing vividity to biodiversity and is praised as the “Next Generation of Superfruit.” Additionally, it is rich in Omega 3,6, 7, and 9. Sea buckthorn oil Omegia® increases skin glow and activates the anti-aging gene, SIRT 1. Moreover, its polyphenol-rich extract, CyanthOx™, has a terrific ORAC value of 895,281 μmolTE/100g, the highest to be measured in superfoods so far.
